Failure is not fatal, but failure to change might be" John Wooden
I've been accused of oversimplifying sales. I'm Guilty. Although many of us have been schooled in Miller Heiman, Consultative Selling Techniques and numerous Fortune 500 sales programs in my opinion the primary reasons that sales people fail to realize potential and gain revenues essentially falls into three simple categories. (If you recognize the acronyms borrowed from elsewhere you get a gold star.)